DALLAS, TX
JUNE 21, 2024
Gilley’s Dallas
CHICAGO, IL
JUNE 22, 2024
The Vic
&
HOSTED BY
KNOX & JAMIE
OUR LIVE AUDIENCE IS EAGER.
in 2022 + 2023...
All 700 VIP tickets sold out in all six cities within 5 minutes
General admission sold out in Birmingham within the hour (750)
Sold 8300+ live show tickets plus 6500+ live stream tickets
2000+ Instagram posts using #ThePopcastLive
So, about that POPCAST reach...
Podcast: 31 million downloads
Instagram: 46k @thepopcast & 5% engagement. Plus 70k @jamiebgolden & 25k @knoxmccoy
Top 50 creator / earner on Patreon with 11k+ Patrons (paying subscribers)
Email subscribers: 25k+ with a 73% open and click rate (unheard of!)
Meet "Jess", our average listener
& live show attendee
College-educated female, age 35
Married and has or wants children
Makes over $100,000 a year
Tech-savvy, active on social media
Makes the majority of the household purchasing decisions
Regular Internet shopper
An influential tastemaker in her social network
Trusts podcast advertisements with hosts endorsement
SOME SPONSORSHIP OPTIONS:
PRESENTING
SPONSORSHIP
SPONSOR OUR TWO LIVE SHOWS & LIVE STREAM
Don't want to share the limelight? Our "Presenting Sponsor" package offers exclusive top billing sponsorship both live shows and the streaming event, making you the ultimate sponsor of our entire tour.
CITY
SPONSORSHIP
SPONSOR ONE CITY LIVE SHOW
Want to show your love for your city? Enjoy sponsorship benefits at the city show of your choice: Dallas or Chicago. You'll get premium brand visibility and the chance to make a big impression in your target market.
LIVESTREAM
SPONSORSHIP
SPONSOR OUR LIVESTREAM
Get in on the action from anywhere as our livestream sponsor. As the official sponsor of our livestream event broadcasting from The Vic Theatre in Chicago, you'll have the opportunity to showcase your brand online and make a lasting impact with a wide reach.
1 PRESENTING SPONSOR // EXCLUSIVE BILLING
- Exclusive sponsorship with branding as "Presented by [YOUR COMPANY]"
- Two Popcast episode sponsorship features
- Logo placement on step & repeat
- 10x10 booth space (if needed)
- Organic mention during live shows and episode CTA
- Two dedicated Instagram brand posts
- Three dedicated Instagram Story panel sets with links
- Post-event dedicated email with CTA
- Friends & Family tickets to all shows
- Livestreaming branding and CTA links
$20,000 - includes venue rental and livestream tech
2 CITY SPONSORS // DALLAS, TX or CHICAGO, IL
- Exclusive city sponsorship for chosen city
- VIP experience rebranded as "Q&A Presented by [YOUR COMPANY]"
- Branded logo props at city-specific step & repeat
- 10x10 booth space (if needed)
- Organic mention during live show and episode
- Dedicated Instagram post
- Instagram Stories coverage with links
- Post-event dedicated email with CTA
- Friends & Family tickets to your city's show
- Gifting opportunities & more
starts at $10,000 - includes venue rental
1 LIVESTREAM SPONSOR // BROADCAST FROM CHICAGO
- Exclusive top-level sponsorship
- Livestream rebranded as "Presented by [YOUR COMPANY]"
- Logo placement on broadcast
- Preshow and postshow slides
- Organic mention during live show and episode
- Dedicated Instagram post
- Instagram Stories coverage with links
- Dedicated email with CTA
- Friends & Family tickets to Austin show
- Gifting opportunities & more
starts at $10,000 -includes livestream tech
TAILORED SPONSORSHIP
Let us create a bespoke opportunity that will be the best ROI for your company.
- Have a larger budget and want to dream bigger about a long-term partnership?
- Interested in an in-kind donation of food, drinks, or product?
- Want to sponsor a big giveaway during the show?
- Want to explore gifting opportunities with our 1000+ live audience members, 3100+ live stream audience members, VIPS, volunteers, hosts, and staffers?
Let's get the ball rolling!
PARTNERS // SPECIFIC AND IN-KIND GIFTING
In addition to our Presenting, City, and Livestream Sponsors, we are seeking specific and in-kind partnerships, including:
- Giveaway prizes from stage and via social media
- Travel and lodging partners
- Opportunity to outfit Knox, Jamie, Erin, & others
- Print and promo collateral services and fulfillment
- Nearby restaurant partners: staff dinner (Dallas), solo-traveler meetups, unofficial after-party (Chicago)
- Staff, volunteer, VIP, audience, livestream / viewer gifting opportunities & more
Let’s talk!
EMAIL
INSTAGRAM
christiana@
knoxandjamie.com
@ThePopcast
#ThePopcastLive
PHONE
Christiana
317-828-3771
KNOXANDJAMIE.COM
Seeing Knox and Queen Jamie in person meant so much to me that I spent the entire show on the second row covering my mouth with both hands. Tried to take my hands down but it felt too vulnerable and had to put them back up. Apologies to anyone taking crowd pictures. Too much happy!
JESSYE GAINES
Getting to experience the show with friends was delightful, as was just the energy of being with hundreds of people who in at least this small way are my people. Also, Knox and Jamie are just hilarious and absolute pros.
AMANDA WATERS